From: Team Boxee
To: "joemccraw@yahoo.com"
Sent: Wed, September 15, 2010 2:32:31 AM
Subject: Pre-Order the Boxee Box Now, Get It Before It Hits the Stores
/ / / PRE-ORDER NOW / / /
D-Link has signed up Amazon http://amzn.to/theboxeeboxbydlink (in the US) and Best Buy http://www.bestbuy.ca/boxee / Future Shop http://www.futureshop.ca/boxee (in Canada) as exclusive pre-order partners for the Boxee Box. As of this morning these sites are accepting pre-orders. People who pre-order through Amazon in the US will receive their Boxee Box before it goes on sale anywhere else.
If you’re still deciding between running Boxee on your computer and getting a Boxee Box, here’s a few things to consider:
* it will have access to more HD content than its PC cousin
* no need for keyboard/mouse in the living room or running a 10ft cable to connect your laptop
* it’s beautiful, though a bit pointy in parts : )
/ / / BOXEE BOX GOING INTERNATIONAL / / /
We have some good news for people who live in _______ (see list below)! D-Link has decided to go for an International launch rather than just release in the US.
Come this November the Boxee Box will be available in the following countries: the US, Canada, Australia and in Europe – Albania, Austria, Belgium, Bosnia, Bulgaria, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Slovakia, Sweden, Switzerland and the UK.
As soon as we have news regarding other countries we will let you know.
Best,
Avner & Team Boxee
Here was my response:
I feel like a little feedback to this promotional email is required. I took the time to read it, please take the time to read my response.This e-mail campaign just looks highly unprofessional overall, and frankly, lazy.
Boxee is a great product, and if it's going to be a legitimate competitor to Apple and Google for set-top presence, you are going to need to work on your mass e-mails. This marketing your are sending out looks about as legitimate as most 419 scams I get in my spam folder.
For instance this e-mail contains:
a lack of a link to the original boxee webpage
shortened/malformed urls(which inevitably direct somewhere else which may or may not be legitimate)
characters which don't render properly via e-mail
an e-mail from a .tv address which are often poached by scammers to impersonate popular brands
the arbitrary use of / / /'s(for design reasons?)
not knowing which country I'm likely in(.com vs. .co.uk addresses)
the smiley face,
a claim that "People who pre-order through Amazon in the US will receive their Boxee Box before it goes on sale anywhere else."(which sounds suspect, as there are many conditional factors which could make such a claim false)
a lack of a full name for any sort of way to confirm that this was from someone at Boxee(not, I heard it from Avner).
-Joe
PS And please include an unsubscribe link at the end of your e-mails in the future.
PPS If you are a 419 scammer from Nigeria, I bet your next campaign will be far more successful if you heed my advice.



